"My company uses Lazy River because 1) We can trust them, 2) They do the job right the first time, and 3) Mark Davis puts in an extraordinary level of creativity and imagination into everything he does. In a way, I think of him like I think of the fellows who work for Walt Disney -- where they try to 'plus' everything they do, meaning make it better and richer than anyone expects it to be. I understand that kind of thinking, because that's what we are about."